Direct Farm Marketing (“Direct Farm Marketing,” “DFM,” “we,” “us,” or “our”) operates the website directfarm.io (the “Site”) and provides marketing, website, and automation services for direct-to-consumer farms, ranches, and regenerative brands. This Privacy Policy explains what information we collect, how we use and share it, and the choices you have.
By using the Site, submitting a form, using one of our free tools, subscribing to our emails, or otherwise contacting us, you agree to the practices described here. If you do not agree, please do not use the Site.
1. Who this policy covers
This policy applies to information we collect through the Site and our tools, forms, email and SMS programs, scheduling links, and our chat assistant. It does not cover the separate contractual services we provide to signed clients, which are governed by the individual agreements between us and those clients.
2. Information we collect
Information you give us directly. When you fill out a form, request a free tool result, book a call, subscribe to our newsletter, message our chat assistant, or otherwise contact us, we may collect:
- Name and contact details (email address, phone number, business or farm name, website).
- Information about your operation that you choose to share (what you sell, your goals, your current setup, budget range, and similar details).
- The content of messages you send us through forms, chat, email, or SMS.
- Scheduling details when you book a call.
Information collected automatically. When you visit the Site, we and our providers automatically collect certain technical and usage information, including:
- Device and browser type, operating system, and language settings.
- IP address and general location (city/region level).
- Pages viewed, links clicked, referring pages, and time spent on the Site.
- Interactions with our tools, forms, and chat assistant.
This information is collected using cookies, pixels, and similar technologies. See our Cookie Policy for details.
Information from third parties. We may receive information about you from advertising and analytics partners (for example, when you click one of our ads), and from the tools we use to run our business.
3. How we use your information
We use the information we collect to:
- Provide, operate, and improve the Site and our free tools.
- Respond to your inquiries, deliver the results or resources you request, and follow up about our services.
- Send you marketing emails, newsletters, and, where you have consented, text messages. You can opt out at any time (see Section 8).
- Understand how the Site is used and improve our content, tools, and performance.
- Measure and improve our advertising, including retargeting on platforms like Meta and Google.
- Detect, prevent, and address security issues, fraud, and abuse.
- Comply with legal obligations and enforce our terms.
4. Cookies, analytics, and advertising
We use cookies and similar technologies for essential functionality, analytics, and advertising. This includes analytics tools (such as Google Analytics) and advertising tools (such as the Meta Pixel and Google Ads) that help us understand our audience and show relevant ads.
Some of this activity may be considered “sharing” or a “sale” of personal information under certain state privacy laws, even though we do not sell your information for money. You can opt out — see Section 9 (“Your Privacy Choices”) and our Cookie Policy.
5. How we share your information
We do not sell your personal information for money. We share it only as described below:
- Service providers. We share information with vendors that help us run our business, under agreements that limit their use of it. These currently include Kit (email and newsletters), GoHighLevel (CRM and SMS), Calendly (call scheduling), Vercel (website hosting), Stripe (payments), Anthropic (our AI chat assistant), and Google (analytics and ads).
- Advertising and analytics partners. We share limited information with platforms like Meta and Google to measure and deliver advertising.
- Legal and safety. We may disclose information if required by law, or to protect the rights, property, or safety of Direct Farm Marketing, our clients, or others.
- Business transfers. If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
6. Text messaging (SMS)
If you provide your phone number and consent to receive text messages, we may send you messages related to your inquiry, appointments, or (where you have opted in) marketing. Message and data rates may apply, and message frequency varies. Consent to receive marketing texts is not a condition of any purchase. You can opt out at any time by replying STOP, and you can get help by replying HELP. Mobile information will not be shared with third parties for their own marketing purposes.
7. How long we keep information
We keep personal information for as long as needed to provide our services, communicate with you, and fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. When information is no longer needed, we delete or de-identify it.
8. Marketing choices
You can unsubscribe from our marketing emails at any time using the link in any email, and you can stop marketing texts by replying STOP. Even if you opt out of marketing, we may still send you non-promotional messages, such as responses to your inquiries or information about a service you have engaged.
9. Your privacy rights
Depending on where you live, you may have some or all of the following rights regarding your personal information:
- The right to know or access the personal information we hold about you.
- The right to request correction of inaccurate information.
- The right to request deletion of your information.
- The right to opt out of the “sale” or “sharing” of your information and of targeted advertising.
- The right to non-discrimination for exercising your rights.
Your Privacy Choices (opt out of sale/sharing). To opt out of the sharing of your information for targeted advertising, you can adjust your browser and ad-platform controls as described in our Cookie Policy.
To exercise any of these rights, contact us at privacy@directfarm.io. We may need to verify your identity before responding. You may also authorize an agent to make a request on your behalf.
For residents of the EU/UK: where applicable, we process personal data on the legal bases of your consent, our legitimate interests in operating and marketing our business, and compliance with legal obligations. You may have additional rights, including data portability and the right to object to or restrict certain processing, and the right to lodge a complaint with your local data protection authority.
10. Third-party links
The Site may link to third-party websites and services (including directfarmroadmap.com and other resources). We are not responsible for the privacy practices of those third parties. Review their policies before providing information.
11. Data security
We use reasonable administrative, technical, and organizational measures to protect your information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
12. Children’s privacy
The Site is intended for a business audience and is not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.
13. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Effective date” above and, where appropriate, provide additional notice. Your continued use of the Site after changes take effect means you accept the updated policy.
14. Contact us
If you have questions about this policy or your information, contact us at:
Direct Farm Marketing [BUSINESS MAILING ADDRESS] privacy@directfarm.io