The marketing you own, not rent.
Social you rent — the algorithm decides who sees you. Email and SMS reach the people who already raised their hand, on your schedule. We build the flows that turn one order into a habit.
Email marketing for a regenerative brand is the system of automated flows and campaigns that turns first-time buyers into repeat customers — welcome sequences, cart recovery, post-purchase nurture, and regular broadcasts, sent from a list the brand owns. For a direct-to-consumer farm or food brand, it's usually the highest-return channel available, because it reaches people who already bought or opted in, on the brand's own schedule, in the brand's own voice. Direct Farm builds and runs these systems on Klaviyo so the marketing keeps working after the sale.
Who it's for — and who it's not.
A fit if you're…
- Selling direct and getting orders, but not enough repeat ones
- Sitting on a list you've never really used
- Too busy running the farm to send email consistently
- Leaning on social and feeling the reach slip away
Not a fit if you…
- Have no products and no way to collect emails yet
- Want to blast a bought list (we don't — deliverability matters)
- Expect it to work with zero input on your voice or offers
- Are looking for a one-time newsletter, not a system
The flows that run after the sale.
Welcome flow
Earns the second order while your product is still in their freezer — the highest-leverage sequence you can run.
Cart & browse recovery
Automatically wins back the buyers who got close and didn't finish.
Post-purchase & retention
Nurture that turns a one-time buyer into a subscriber and a repeat regular.
Broadcast campaigns
The weekly harvest, the seasonal drop, the sold-out save — sent to the right segment.
Segmentation
The right message to the right buyer — new, loyal, lapsed, or high-value — automatically.
SMS
The Thursday save — a single, well-timed text that moves product on a slow week.
$13,561 in email revenue for Flourish & Roam.
The flows drove 26% of total sales and grew a dormant list from 1,100 to 3,300+ — while sales overall lifted 154%. That's what a list you actually use is worth.
From dormant list to revenue channel.
Audit
We look at your list, your current sends, and where the revenue is leaking.
Build
The core flows, in your voice, on your Klaviyo — set up to run forever.
Launch
Live and sending, with the tracking to see exactly what each flow earns.
Optimize
We test subject lines, timing, and offers, and compound the winners.
Before you apply.
For client work we build on Klaviyo — it's the strongest platform for ecommerce flows, segmentation, and revenue tracking. It's your account; you own the list and every flow we build.
Yes. We build on your real voice, your story, and how you actually talk to customers — then you approve the tone before anything sends. Automated doesn't have to mean generic.
The welcome and abandoned-cart flows usually start recovering revenue within the first few weeks, because they catch buyers who were already close. Retention compounds from there.
Always. The list, the subscribers, the flows, and the data live in your account and stay yours — no matter what.
The opposite — for direct farms it's usually the highest-ROI channel you own. Social you rent; the algorithm decides who sees you. Email and SMS reach the people who already raised their hand, on your schedule.
Put your list back to work.
Tell us what you're sending now (or not). We'll show you the flows to build first and what they're likely worth.